In 2026, e-commerce website prices run 25,000 – 60,000 TL on a ready-made platform and 100,000 TL or more for custom development. What really drives the price in e-commerce isn't design, it's operations: the number of products, variants, payment and shipping rules, and marketplace and accounting integrations. Building an e-commerce site isn't opening a storefront, it's building a sales system, so recurring costs matter as much as the upfront price.
E-Commerce Pricing Models
| Model | Cost (2026) | Notes |
|---|---|---|
| Ready-made platform (İdeaSoft, Ticimax, etc.) | Annual license 15,000–60,000 TL + setup 10,000–40,000 TL | Payment, shipping and marketplace integrations come built in |
| WooCommerce / open source | Setup 25,000–70,000 TL | No license fee; integrations and security are your responsibility |
| Shopify and other global SaaS | Monthly subscription + theme/apps + transaction fees | Fast setup; local integrations may be limited |
| Custom development | 100,000 TL+ | Only for business models that standard platforms can't support |
Ready-Made Platform, Open Source or Custom Software?
For most businesses, a ready-made platform is the most balanced option: virtual POS, shipping and marketplace integrations come built in, and the technical burden is low. WooCommerce offers flexibility, but every integration and security update is your responsibility. Custom software only makes sense for highly specific business models (subscription boxes, B2B price lists, complex manufacturing integrations) and multiplies the cost.
What Inflates the Price
- Number of products and variants: As the catalog grows, so do data entry, category structure and imagery work.
- Integrations: Virtual POS, shipping carriers (Yurtiçi, MNG, Aras), Trendyol/Hepsiburada, ERP/accounting (Logo, Mikro, Netsis).
- Design and conversion: Optimizing the product page, cart and checkout flow for conversions.
- Content: Product descriptions and photography (5,000–25,000 TL).
Recurring (Hidden) Costs
In e-commerce, the setup is just the tip of the iceberg. When planning your budget, don't forget:
- Platform/license renewal (annual)
- Payment commission (% per transaction)
- Shipping contracts and integration
- Maintenance, security and SSL
- Advertising/marketing budget (no traffic, no sales)
Payment Security and KVKK
Because you process customer data and payment information, SSL, secure payment (3D Secure) and compliance with Turkey's data protection law (KVKK) and cookie rules are mandatory. Make sure these items are included in your quote; adding them later is both costly and risky.
E-Commerce SEO: The Engine of Sales
Even the best e-commerce site can't sell without traffic. Writing category and product pages with SEO in mind, speed (Core Web Vitals), structured product data (schema) and AI visibility (GEO) reduce your dependence on ads over the long term. That's why a "cheap but SEO-less" e-commerce site keeps pushing your ad budget higher.
How to Cut Costs
The most expensive mistake is disorganized product data. Preparing your category structure, variants and images in advance can cut setup costs by up to 30%. Choosing a platform bigger than you need (an enterprise plan for a 200-product business) is also an unnecessary expense.
Comparison with Other Site Types
You can find prices for all site types beyond e-commerce (corporate, landing page, ready-made), the 12 factors that determine price, and a 3-year total cost analysis in our guide to website prices. For fixed-price ComSuite plans, see the website plans page.
