Type "how much do websites cost?" into Google and you'll see figures ranging from 3,000 TL to 300,000 TL. The range is so wide that most business owners close the page more confused than when they started researching.
The goal of this article isn't to give you a single number. It's to break down, line by line, the real cost structure of building a website in Turkey in 2026: what each price actually covers, which "cheap" offer will cost you double a year later, and how to read a quote correctly.
By the end of this article, you'll have:
- 2026 market price ranges by site type
- The cost impact of each of the 12 factors that determine price
- A real comparison of agency, freelancer, ready-made site, and SaaS models
- 9 hidden costs that don't show up in quotes
- A 3-year total cost of ownership (TCO) calculation that goes beyond the initial setup cost
- 20 questions to ask when requesting a quote
1. The Short Answer: Website Price Ranges in 2026
Let's start with the table everyone is curious about. The ranges below were compiled by reviewing prices published in 2026 by agencies, freelancer platforms, and ready-made site providers operating in the Turkish market. They exclude VAT.
| Site Type | Typical Price Range (2026) | Who It's For |
|---|---|---|
| Single-page promo / landing page | 5.000 – 15.000 TL | A single service, a campaign, ad traffic |
| Small business / business card site (5–8 pages) | 8.000 – 20.000 TL | Local shops, freelancers, local services |
| Corporate website (10–25 pages) | 15.000 – 45.000 TL | SMEs, manufacturers, service companies |
| Multilingual corporate site | 25.000 – 70.000 TL | Exporters, tourism, businesses with international customers |
| E-commerce site (on a ready-made platform) | 25.000 – 60.000 TL | Businesses that sell products |
| E-commerce site (custom design + integrations) | 60.000 – 200.000 TL | Large catalogs, ERP/accounting integration |
| Custom software / portal / booking system | 80.000 – 500.000 TL+ | Membership, listing, booking, and B2B systems |
| Ready-made site / SaaS website builder | 500 – 3.000 TL per month (or 5.000 – 25.000 TL per year) | SMEs that want a fast start |
Keep three things in mind as you read this table:
- The lower end of each range usually means "you provide the content, and the design comes from a template." As you move toward the upper end, custom design, content production, and SEO groundwork come into play.
- Prices can vary by up to 3x even within the same category. That's due as much to differences in scope as to differences in quality. Under the same "corporate site" label, one quote may include hosting, SSL, copywriting, and 1 year of maintenance, while another may deliver only a design file.
- The setup price is only one part of the total cost. In Section 6, we'll calculate the 3-year total cost, and the results may surprise you.
2. What Does "Professional Website" Mean? (And Why Does It Cost Different?)
The figures you see when you search for "professional website prices" are noticeably higher than those for "website prices." That's not a marketing trick; there are concrete line items behind the word "professional."
What makes a website "professional" isn't a beautiful design; it's being planned to serve a business goal. In practice, that means:
- Strategy and information architecture: Why each page exists, how visitors get in touch, and which page meets which search intent. This work happens before design.
- Custom design (UI/UX): Not a template, but an interface drawn for your brand, with conversion-focused layouts designed separately for desktop and mobile.
- Technical SEO foundation: Proper heading hierarchy, speed optimization (Core Web Vitals), schema markup, clean URL structure, sitemap, and robots management.
- Content production: Service pages written by a professional copywriter around search intent. Most low-priced quotes don't include this; you're told to "send us the copy yourself."
- Performance and security: Fast hosting, CDN, SSL, regular backups, and a firewall.
- Measurement: Google Analytics 4, Search Console, conversion tracking, and heatmaps.
- Post-delivery support: Training, maintenance, updates, and small revisions.
When you see these seven items in a quote, a corporate site price in the 30.000–60.000 TL range makes sense. A 7.000 TL quote that includes none of them is also internally consistent; you're simply buying a different product.
In short: The price gap between a "professional website" and a "website" comes not from how good the design looks, but from whether strategy, content, SEO, performance, and support are included.
3. 12 Factors That Determine Website Pricing
Let's look behind the scenes. When an agency or freelancer gives you a price, they are really calculating the 12 variables below. Once you see how each one affects cost, comparing quotes becomes much easier.
3.1. Number of pages and content depth
This is the most obvious factor. But a 10-page site doesn't cost twice as much as a 5-page site, because the design system is built once and later pages are added on top of it. As a general rule, the first 5–8 pages make up 60–70% of the cost, and each additional page adds roughly 500–2,000 TL. The real cost driver isn't the page count, but who will produce the content for each page. Professional service page copy (600–1,000 words, backed by SEO research) costs between 1,500 and 4,000 TL.
3.2. Design level: template or custom design?
- Ready-made template (theme): The lowest cost. You buy a theme and swap in your logo and colors. Sites priced at 3,000–8,000 TL follow this model.
- Customized template: A theme is used as the base, while the home page and key pages are redesigned. Mid-range.
- Fully custom design from scratch: Designed in Figma, then coded. The design phase alone can run 15,000–50,000 TL.
Which one is right depends not on your budget, but on your competitive landscape. If your competitors use template sites, a customized template will help you stand out; if you're up against big agencies, custom design is unavoidable.
3.3. Infrastructure and technology choice
- WordPress: The most widespread option in Turkey. It has a large theme and plugin ecosystem, but requires disciplined maintenance and security.
- Ready-made website builder / SaaS (Wix, ComSuite, similar platforms): Monthly fee, zero technical responsibility, fast setup. Customization has limits.
- E-commerce platforms (İdeaSoft, Ticimax, Shopify): Payment, shipping, and marketplace integrations come ready to use. Monthly/annual license + setup fee.
- Custom code (Laravel, Next.js, etc.): The most flexible and the most expensive. It only makes sense for business processes that standard tools can't handle.
3.4. Mobile compatibility and performance
In 2026, it's unacceptable to price this as an "add-on." The real difference lies in performance optimization targeting Core Web Vitals: image compression, lazy loading, critical CSS, caching, and a CDN. This work adds 2,000–8,000 TL in extra cost, but it directly affects your Google rankings and conversions.
3.5. SEO infrastructure
This is the most abused word in quotes. A real SEO foundation includes the following:
- Keyword research and page-to-keyword mapping
- Technical SEO audit (crawling, indexing, speed, structured data)
- On-page optimization (headings, meta tags, internal linking structure)
- Google Business Profile connection and local SEO setup
- GEO (Generative Engine Optimization): Preparing your content and schema data so that AI assistants like ChatGPT, Gemini, and Perplexity cite your site as a source.
A comprehensive SEO setup alone adds 5,000–20,000 TL; ongoing SEO work is a separate service at 5,000–30,000 TL per month.
3.6. Multilingual support
Every additional language means translation for each page plus technical setup (hreflang, language-based URL structure). A second language typically adds 30–50% to the site cost. Quotes that offer an "English version" via machine translation are a serious image risk for any company that exports.
3.7. Integrations
This is the item that quietly inflates the price the most. Each one requires separate development time: WhatsApp Business and live support, CRM, appointment/reservation booking, payment infrastructure (iyzico, PayTR, virtual POS), ERP/accounting, marketplaces (Trendyol, Hepsiburada), email marketing, cookie management, and compliance with Turkey's data protection law (KVKK). Simple integrations cost 1,000–3,000 TL, while complex ones like ERP range from 15,000 to 50,000 TL.
3.8. Content production and visual assets
Who will produce your site's copy, photos, and videos? Product/team photo shoots require an extra budget of 5,000–25,000 TL, and a promo video 10,000–60,000 TL. When this item is missing from the quote, it's the most common point where projects stall: the site is ready, but there's no content.
3.9. Admin panel and training
Will you be able to update your site yourself? An easy-to-use admin panel and 1–2 hours of training are usually missing from low-priced quotes, leaving you dependent on the agency for every change. It's an invisible but the most expensive kind of dependency.
3.10. Hosting, domain, and SSL
- Domain (.com or .com.tr): 500 – 1,500 TL/year
- Shared hosting: 1,500 – 5,000 TL/year
- Performance/VPS hosting: 6,000 – 30,000 TL/year
- SSL: free (Let's Encrypt) or 1,000 – 5,000 TL/year for a corporate certificate
Some quotes include hosting for the first year, then charge above-market prices in the following years. Check the contract.
3.11. Maintenance, security, and updates
A WordPress-based site needs core/plugin updates, backup checks, and security scans at least once a month. Maintenance plans cost between 1,000 and 5,000 TL per month. Sites left unmaintained either get hacked or stop working because of broken plugins within 12–18 months.
3.12. Who does the work: agency, freelancer, or platform?
Among three different providers doing the same job, the price difference can be as high as 50–70%. Let's go into detail on this in the next section.
4. Agency, Freelancer, or Ready-Made Site? An Honest Comparison
| Criteria | Web Agency | Freelancer | Ready-Made Site / SaaS | DIY (Do It Yourself) |
|---|---|---|---|---|
| Corporate site price | 25.000 – 80.000 TL | 10.000 – 35.000 TL | 5.000 – 25.000 TL per year | 2.000 – 8.000 TL |
| Delivery time | 4 – 10 weeks | 2 – 6 weeks | 1 – 7 days | Uncertain |
| Strategy & content | Usually included | Rarely | Limited / plan-based | None |
| Custom design | Yes | Varies | Template | Template |
| Sustainability | Team in place | Dependent on one person, high risk | Platform is responsible | Depends on you |
| Maintenance | Separate plan | Usually none | Included | On you |
| SEO depth | High | Varies | Basic–medium | Low |
| Best fit | Competitive industry, brand investment | Clear brief, mid-range budget | Fast, low-risk start | Experiment / hobby |
When choosing an agency, what matters isn't size but industry references. A small agency with 3–5 projects in your industry will deliver better results than a 100-person generalist agency. When choosing a freelancer, the biggest risk is continuity; a contract stating that you own the source code and all access credentials is essential. The ready-made site / SaaS model is the fastest-growing option for SMBs in 2026: technical responsibility sits with the platform, the monthly cost is predictable, and you don't have to worry about updates or security. DIY, on the other hand, is the option whose real cost is your time.
5. 9 Hidden Costs You Won't See in Quotes
To understand why a low-priced quote can double after 12 months, take a look at this list:
- Content writing: The phrase "copy provided by you" hands you a job worth 5.000–20.000 TL.
- Image licenses: Using stock images without a commercial license creates copyright risk; licensed use is a separate budget item.
- Premium theme and plugin licenses: Annual renewals may be billed to you (2.000–10.000 TL per year).
- Hosting renewal: Free the first year, above-market the second.
- Revision limits: "2 revisions included," and the third is billed hourly.
- Source code and access ownership: If the code stays with the agency, you'll have to rebuild the site when you want to leave.
- Training: If no admin panel training is provided, every change becomes paid support.
- KVKK / cookie compliance: A legal requirement (Turkey's data protection law, KVKK); missing from most low-priced quotes.
- Performance optimization: If the site is slow, your ad budget costs more; optimizing it afterward costs 3.000–10.000 TL.
6. The Real Math: 3-Year Total Cost of Ownership (TCO)
Focusing on the setup price is like looking only at a car's purchase price and forgetting fuel, insurance, and maintenance. Let's look at the real 3-year cost of three common scenarios.
Scenario A — "Cheap" template site (freelancer)
| Item | Amount |
|---|---|
| Setup | 8.000 TL |
| Hosting + domain (3 years) | 9.000 TL |
| Theme/plugin license renewals (3 years) | 6.000 TL |
| Maintenance (not done, site crashed in month 18) | — |
| Content (written by you, ~40 hours) | Invisible cost |
| Rebuild (year 2) | 15.000 TL |
| SEO fixes afterward | 8.000 TL |
| 3-year total | ~46.000 TL + time |
Scenario B — Professional corporate site (agency)
| Item | Amount |
|---|---|
| Setup (strategy + custom design + content + SEO) | 40.000 TL |
| Hosting + domain (3 years) | 12.000 TL |
| Maintenance plan (36 months × 1.500 TL) | 54.000 TL |
| Revisions | 6.000 TL |
| 3-year total | ~112.000 TL |
Scenario C — SaaS / ready-made site platform
| Item | Amount |
|---|---|
| Setup plan (design + content placement) | 10.000 TL |
| Platform subscription (36 months × 1.200 TL, hosting/SSL/maintenance included) | 43.200 TL |
| Content support | 5.000 TL |
| 3-year total | ~58.000 TL |
Here's what these three tables tell us:
- Scenario A isn't actually cheap. The 8.000 TL site turned into 46.000 TL over 3 years plus a serious loss of time; on top of that, the site was down for part of that period.
- Scenario B is the most expensive but the most predictable. In competitive industries, this cost is covered by conversions.
- Scenario C is the most balanced option for SMBs. Low setup cost, fixed monthly expense, zero technical risk; the 3-year cost is half that of an agency.
The right question isn't "how much is the cheapest site?" but "which site meets my business goals at the lowest total cost over 3 years?"
7. Detailed Price Analysis by Website Type
7.1. Corporate website prices
In 2026, corporate website prices typically fall in the 15,000 – 45,000 TL range. The lower tier (15,000–20,000 TL) covers a customized template and client-supplied copy; the mid tier (20,000–32,000 TL) includes a custom homepage design, professional copywriting, and technical SEO setup; the upper tier (32,000–45,000 TL+) covers a fully custom design, information architecture, copywriting for all content, and multilingual readiness.
7.2. E-commerce website prices
In e-commerce, the variable that drives price isn't design, it's operations. The number of products, variants, shipping rules, payment options, marketplace integrations, and accounting connections are the real cost items. A ready-made e-commerce platform plus setup is usually far more economical than custom software; custom development starts at 100,000 TL.
7.3. Landing pages and single-page sites
A single page for ad campaigns: 5,000 – 15,000 TL. The price difference here comes from conversion optimization: A/B testing setup, form integration, speed, and heatmaps.
7.4. Ready-made website prices (SaaS)
Between 500 and 3,000 TL per month, in tiered plans. A one-time setup package may add another 5,000 – 20,000 TL. The real advantage of this model is less about price and more about predictability and zero technical burden.
8. The New Factor Affecting Price in 2026: AI and GEO
First, AI has lowered production costs. Design prototyping, code generation, and content drafts are now produced much faster, which has put downward pressure on entry-level and mid-range prices. However, most sites that were "made by AI" look alike and lack strategic depth; as production gets cheaper, the value of what remains expensive (strategy, positioning, content quality) has gone up.
Second, users no longer search only on Google. ChatGPT, Gemini, Perplexity, and Google's AI Overviews answer questions like "Which is the best dental clinic in İzmir?" directly. To have your site cited as a source in those answers, you need GEO (Generative Engine Optimization): structured data, content blocks that give clear answers, entity consistency, and up-to-date, well-sourced information.
A GEO-ready site can cost 3,000 – 10,000 TL more than a classic "SEO-friendly" site. But in 2026, a business that doesn't appear in AI assistants is in the same position as a business that didn't appear on Google in 2015. You can measure your brand's visibility in AI search with the free GEO analysis tool.
9. Why a Cheap Website Ends Up Costing More
Here's what business owners who said "what do I have to lose, let's try it" to quotes of 3,000–5,000 TL typically face 12 months later:
- It doesn't show up on Google. Because there's no SEO foundation, the speed is low, and the content is weak.
- It's broken on mobile. Even though 70% of traffic comes from mobile.
- It got hacked. Thanks to outdated plugins.
- The person who built it is gone. No access, no code, not even the domain is in your name.
- Customers don't trust it. Visitors form an opinion about a business from its website within 3 seconds.
The result: a rebuild. In other words, paying once for the cheap site and once more for a proper one. A website isn't an expense, it's a sales channel. A 30,000 TL site that brings in 2 extra customers a month is infinitely cheaper than a 5,000 TL site that brings in none.
If your budget is tight, we compared which low-cost options actually make sense, plan by plan, in our guide to the cheapest website prices.
10. How to Get the Right Quote: A 20-Question Checklist
Scope:
- How many pages are included? What is the fee for additional pages?
- Who will write the copy? Is it included?
- Where will the images come from? Who holds the license?
- Is the design a template, a customized template, or fully custom from scratch?
- How many revisions are included?
Technical:
- Which platform will be used? Why?
- What is the speed target? (Is there a Core Web Vitals commitment?)
- What exactly does the SEO setup include?
- What is being done for GEO / AI visibility?
- Are KVKK (Turkey's data protection law) and cookie compliance included?
Ownership:
- In whose name will the domain be registered?
- Will the source code and all access credentials be handed over to me?
- If I want to leave, can I move the site?
Continuity and trust:
- How much is hosting after the first year?
- Who covers theme/plugin license renewals?
- Is there a maintenance plan, what does it include, and what is the monthly fee?
- Is admin panel training provided?
- Can you show 3 references from my industry?
- What are the delivery time and the consequences of a delay?
- What is the payment plan? (Be wary of quotes that demand the full amount upfront.)
11. Which Budget Makes Sense for Your Industry?
- Local service businesses (plumbing, repair, cleaning): 10,000 – 20,000 TL. Priorities: a quick call button, district/service pages, Google Business connection.
- Independent professionals (lawyers, doctors, architects, consultants): 18,000 – 35,000 TL. Priorities: trust, expertise content, a blog, appointment booking.
- Manufacturers / B2B companies: 25,000 – 60,000 TL. Priorities: product catalog, multilingual support, quote form, references.
- Retail / e-commerce: 30,000 – 80,000 TL. Priorities: operations, integrations, payment security.
- Tourism / hospitality: 25,000 – 70,000 TL. Priorities: visual emphasis, multilingual support, reservations.
- Newly founded businesses: SaaS model, 800 – 2,000 TL per month. Priorities: fast start, low risk, upgrading as you grow.
Related Guides
Bottom Line: Look at Return, Not Price
In 2026, website prices range from 5,000 TL to 500,000 TL. The way to find the right spot on that spectrum isn't to hunt for the lowest number; it's to pin down your business goal and choose the solution with the lowest total cost that meets it. Keep three things in mind:
- Compare quotes by scope, not by price.
- Look at the 3-year total cost, not the upfront cost.
- The measure of a website's success isn't "how much it cost" but "how many customers it brought in."
You can review current ComSuite plans and website prices on our website pricing page, and check out our pricing options for enterprise needs.
Want to figure out which solution makes sense for your business? At ComSuite, we build websites for SMBs with a predictable monthly cost, SEO and GEO infrastructure ready out of the box, and maintenance and security handled by us. Tell us about your industry and your goal, and we'll send you a quote with a clear scope and no hidden line items. Book a free discovery call →
Last updated: September 2026. Prices are approximate ranges for the Turkish market, excluding VAT; every project is priced according to its own scope.
